Blogs


Sales is a formula, not a feeling.
Notes on the Revenue Velocity Framework, the workflows that actually move the revenue number, and why most teams are pulling the wrong lever.

Frameworks
The Sales Equation: Why Revenue Is a Formula, Not a Feeling
Sales gets talked about like an art. It behaves like math. Here is the equation underneath every revenue number, and which variable to pull first.
6 min read
Workflows
The Follow-Up Workflow Most Teams Get Wrong
A lead converts or goes cold in the gap between 'we should follow up' and someone actually doing it. Most teams never close that gap.
5 min read
Coaching
Why Most Sales Coaching Doesn't Work
Most coaching is generic advice delivered on a schedule, disconnected from what actually happened on a rep's last ten calls.
5 min read